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What’s In It For B2B Marketers..

    -    
One of the most important things for a B2B marketer to consider during the lead generation software is the prospect’s title. Since Titles are an indication of a person’s authority and responsibility in his company, it can enhance productivity of a sales move and ultimately, enhances the chances of eliciting a positive response.

Sales Department
Titles like Regional Sales Head, Divisional Head, and Head – Business Development are also an indication of a person’s control area and decision making authority. Some of the new titles entering the sales space owing to the increasing demands of running and getting business are those of Sales Administrator, Sales Coordinators and Account Executives – Sales.

All titles and people behind ensure that the sales team functions in an organized manner and gets business orders in plenty for their company. Setting goals, measuring performances, assessing the market growth at the ground level is some part of the jobs of these individuals.

Actual sales itself in many companies is divided into Inside sales – people who first establish contact with prospective buyer – those who make the cold calls to target companies in their list and Field sales, people who finally go and get the actual sale done. Telemarketer or Telesales is another category which is quite common in both B2B as well as B2C companies. These roles are a great training ground for people who want to pursue a career in sales.

Marketing Department
With the boom of social media marketing automation, there has been a phenomenal increase in the number on new roles and titles. Today, there are Executives, Specialists, Managers and Directors for every type of marketing activity a company undertakes.

There are the Direct marketing managers, the email marketing managers, marketingautomation communication managers, event planning managers, marketing database managers, online marketing managers and Directors, SEO Specialists, etc.

While the traditional sales and marketing roles and their titles are undergoing change, there is a new breed of executives whose professional status can be described as a marriage of sales & marketing automation solutions . Demand Generation Managers, Global Online Demand Managers, Global Lead Management Program Manager are some titles which are responsible for marketing, developing new business leads and also managing those business leads.

Most titles vary from company to company, depending on the process flow and reporting format adopted by the company. However, C-Level titles, like CEO, CXO, COO, etc. continue to hold a universal appeal.

Conclusion
While many titles do give an overview of the authority and decision making capability of the holder, it may not always be the case. A lot depends on the size of the company and its territorial spread as well. Since the roles and responsibilities shared within organizations are constantly changing it becomes imperative to know such details to connect to the right person with a appropriate pitch or query.
 
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  Published Date - September 1 2011
  Total Views - 343
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  Mr. Martin Well
 
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