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Maruti Ertiga An MPV With Modern Design Language

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Maruti Suzukiís Indian portfolio has always comprised of atleast one people mover right from the start of the company. The super successful Omni ruled the market for more than a decade. Unfortunately, this success was not followed in Versaís case or its modified version the Eeco. With change in phase in Indian automobile sector and rapid growth in MPV segment, the leader could not rest peacefully with an MPV vacuum in its portfolio. In a globalised world, it was important for Suzuki to develop a model which would fit the needs of consumers in growing markets. Designers at Maruti Suzuki and Suzuki Motor Corp Japan worked on this project which focused on consumers in India and in other developing markets like Indonesia.

After being displayed at 2012 Delhi Auto Expo, Maruti Suzuki Ertiga made it to Indian market in April 2012. The MPV received much attention from automobile magazines and other media because it was one of the first MPVs from Maruti Suzuki which looked promising and appeared to threaten the position of longstanding segment leaders Toyota Innova and Tata Sumo. Competing with these giants in terms of sales, Ertiga looked different from them because of its car like appearance. Soon after the launch, positive Maruti Ertiga reviews flowed on the World Wide Web. Its design intelligence and aesthetic proportions have been a matter of admiration to many car lovers. By incorporating a 1.4L petrol engine and 1.3L diesel engine in this three-row automobile, Maruti Suzuki once again has proven itsí strength in building fuel efficient automobiles. While competitive models like Innova and Sumo have larger powertrains, the car like MPV is driven by a compact and much efficient powerhouse. Being beautiful on the outside and smart and spacious on the inside, Maruti Ertiga has all the qualities to become a sensation in Indian market, considering the large dealership network of the company and consumer trust on Maruti Suzuki brand in India.

Maruti Suzuki has marketed this product as LUV or Life Utility Vehicle owing to its multiple personality and functionality. A car on the outside and an MPV on the inside, Ertiga is one automobile which is truly appreciable for its design brilliance. Resembling the Ritz when looked at from front, the MPV completely hides its personality with this disguise. Although Ertiga does not look very long when viewed at from side, it is only when a passenger enters this MPV does he/she realise the immense spaciousness of the cabin. This is purely because of the way seats are designed and their sliding function. And not just that, Maruti Suzuki has worked on building a cabin with good quality materials and the output come in-line with the standards of its flagship model Swift and Swift DZire. The 3rd row seats are comfortable for kids and teenagers while lean adults can accommodate these seats for short city drives. The company has also made sure to let these seats fold down so that there is more space for carrying luggage during shopping or weekend outings. With some high-ranking comfort features like specific AC vents for 2nd row, armrests and audio system with speakers and tweeters, this MPV is a marvellous package. The price at which the package is offered is also one of the advantages for the automobile.
 
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  Published Date - September 20 2013
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  Mrs. Naisha Sharma
Maruti Ertiga price for diesel model starts from Rs. 7.39 lakh and for the petrol version the starting price is Rs. 5.98 lakh. Recently Maruti Suzuki added a CNG variant to this list which is priced at Rs. 6.52 lakh for base model. Maruti Ertiga review has played a strong part in earning trust among customers in the market.
 
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