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Recent Approved Articles
 
  • Limited Company Registration
  • [2011-10-17 ]
    Contracting either through Umbrella Company or by using Limited company calls for a solid comprehension of both structures in order to guarantee one decides correctly.... Read More...
  • Pursuing Leads Using Marketing Automation Tools...
  • [2011-10-17 ]
    For a B2B marketer, leads can come from different sources.... Read More...
  • Why Should B2B Companies Create Social Presence...
  • [2011-09-28 ]
    There are many research and survey reports that have established the fact that social media does help in creating brand awareness and in increasing the traffic to corporate websites.... Read More...
  • Why should B2B Companies opt for Social Media Marketing
  • [2011-09-19 ]
    It’s now officially true that Social Media is no more a passing fad. Social medial marketing is about creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, ... Read More...
  • Weighing the Pros and Cons of setting up a business in Finland
  • [2011-09-19 ]
    Finland is one of the leading countries in the world for anyone wanting start a business, when it comes to competitiveness and innovation... Read More...
  • Building a Good SEO Website .....
  • [2011-09-12 ]
    As opposed to outbound marketing (another term for traditional marketing) where the marketing reach was from the company to the customer, SEO is an inbound marketing technique that aids marketers to b... Read More...
  • Using Free Trials for Effective B2B Marketing...
  • [2011-09-12 ]
    The popular ‘Call to Actions’ is mostly associated with free trials and offers and, is widely used in both the B2C and B2B industries.... Read More...
  • Bridging the Sales-Marketing Gap...
  • [2011-09-01 ]
    Every company which has marketing and sales departments has at some point witnessed the famous – sales and marketing fight and blame game – more commonly known as the sales and marketing misalignment.... Read More...
  • Planning B2B Social Media Strategy....
  • [2011-09-01 ]
    Social media strategy has been actively used by B2C companies because it helps generate viral traffic. 86% of B2B firms are using social, compared to 82% of B2C according to a report from White Horse.... Read More...
  • Why the Product Matters in B2B..
  • [2011-09-01 ]
    A B2B marketer’s primary focus point should always be to deliver a high class product. This can bring authenticity to the brand value and can create a niche market segment for the brand.... Read More...
  • Proactive Lead Generation by Assessing Online Behavior of Leads..
  • [2011-08-18 ]
    B2B Lead generation efforts succeed only when the rate of lead conversion is more than expected.... Read More...
  • Align Sales and Marketing with Lead Scoring..
  • [2011-08-17 ]
    Consumers have become very aware today and are in total control of what and when they want to buy.... Read More...
  • Choose the Best Process for Success in Lead Management....
  • [2011-08-17 ]
    The secret to any B2B success lies in the process. In marketing automation, it’s not about creativity or conducting a better lead generation campaign.... Read More...
  • Create a Lead Scoring Process to Enhance Your Sales......
  • [2011-08-04 ]
    A lead scoring strategy is one of the best ways for marketing and sales teams to synchronize and optimize the lead management process. ... Read More...
  • How Google AdWords is Useful for SEM....
  • [2011-08-04 ]
    Advertising has come a long way from its historical roots. With Internet customers relying more on search engines than newspaper ads or yellow pages, to find the products and services they want, it be... Read More...
  • Top B2B Lead Scoring Trends of 2011...............
  • [2011-07-17 ]
    Lead scoring still happens to be a new concept for many. However, the ones who are aware of the concept recognize its worth and value in enhancing lead nurturing efforts and driving demand.... Read More...
  • Understanding the Functionality of a Lead Nurturing Software
  • [2011-07-13 ]
    Lead nurturing helps in optimizing sales effectiveness and enhancing marketing campaigns.... Read More...
  • Simplifying Australia’s Transfer Pricing Rules for Business Reconstructing.............
  • [2011-07-14 ]
    Tax authorities around the globe have become more aggressive in the transfer pricing arena. It is important to be informed regarding the introduction of stricter penalties.... Read More...
  • Use of Marketing Automation in Lead Generation..........
  • [2011-07-14 ]
    Lead Generation is the art of converting a website visitor into leads.... Read More...
  • Highly Effective Lead Nurturing Program ....
  • [2011-06-29 ]
    Lead nurturing is all about having a meaningful dialog with a prospect that has come to your site... Read More...
  • Understanding the Role of a Lead Management System....
  • [2011-06-29 ]
    The lead management system plays a significant role in all business matters.... Read More...
  • EU VAT- How EU VAT Rules Vary Among EU Members..........
  • [2011-06-29 ]
    As the fledgling European Coal and Steel Community of the early 1950’s matured into the current EU, member countries individually abandoned a complex mix of sales and use taxes in favor of one common ... Read More...
  • Significance of Lead Scoring in Marketing Automation...........
  • [2011-04-19 ]
    Generating quality leads and managing demand generation campaigns can be complex and demanding in a competitive business environment.... Read More...
  • Taking the Lead with Your Website....
  • [2011-04-14 ]
    Selling in today’s digitized age relies heavily on enterprises’ ability to rely on qualifying leads and prospects.... Read More...
  • Is Lead Management Software Enough for B2B Marketing...?
  • [2011-04-04 ]
    Companies invest a lot in employing the best marketing strategies. Yet most of the time these efforts result in disappointment.... Read More...
  • Lead Scoring and B2B Enterprises in 2011..........
  • [2011-04-04 ]
    Gartner, a leading research firm, has found that, “By converting segmentation criteria into business rules how leads are rated, or scored, providers see an immediate boost in lead volume and lead qual... Read More...
  • How to Excel at Your Lead Nurturing Efforts..........
  • [2011-03-22 ]
    Marketing automation has always been a test of patience. Direct and pushy marketing tactics are not practical anymore.... Read More...
  • Achieving Outstanding Scores With Lead Scoring....
  • [2011-03-22 ]
    In today’s business environment, marketing automation is considered effective when the leads generated are accurate and do not cause sales teams to waste time pursuing leads that are ineffective while... Read More...
  • A Quick Look at Online Advertising and Its Advantages ......
  • [2011-03-22 ]
    In the age of the Internet, online advertising is one of the sure shot ways of attracting people’s attention. Every enterprise and organization, irrespective of whether it is a small company or a larg... Read More...
  • Effective Lead Nurturing For Increased Sales...
  • [2011-03-12 ]
    Getting potential customers to come to your website and register does not guarantee increased sales. Not all prospects are ready to buy, but that does not mean that they will never buy.... Read More...
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