advertise your website Login Registration
 
 
 
Submission Guidelines Recent Approved Articles Featured Articles
Submit Free Article
Home About Us Advertising GuideLines Do's & Don't T & C FAQ Contact us
  Home Business Articles
 
HostJinni Promotions
Articles Category
Arts & Entertainment
Automotive
Business
Cancer
Careers
Communications
Computers & Technology
Finance
Food & Drink
Gaming
Health & Fitness
Home & Family
Home Based Business
Home Improvement
Insurance
Just for Women
Kids & Teens
Legal
News & Society
Online Business
Online Tickets
Pets
Real Estate
Reference and Education
Relationships
Self Improvement
Shopping
Sports & Recreation
Travel & Tourism
Writing
  Member Area
Author Login
Free Registration
Authors From Country
 
  Helpful Topics
How to Write Articles
Free Early Approval Tips
Why Article Submission
 
  Best of Webzine
Leader Board
Most Viewed Articles
Top Rated Articles
Archive
  WebZine Status
Total Articles -25430
Registered Authors - 4565
Featured Articles - 340
Articles added this
month - 0
 

How LinkedIn Ads Are Useful For SEM....

    -    
Today the advertising scenario has evolved itself to suit the end customer. In the B2B scenario advertising on the Social Media has become very popular. Since B2B buyers rely on Internet and search engines in particular, than newspaper ads or yellow pages, to find the products and services they want, it becomes necessary to be ‘ranked high’ on search engine results.

Today, most of the website traffic is drive by search engine searches. So, many B2B companies are aggressively pursuing Search Engine Marketing (SEM) activities to remain ‘visible’ in the virtual marketplace. SEM is touted to be the top ranked online marketing automation technique in recent times, and it plays a primary role in driving website traffic and contributing for lead generation activity as well. Since SEM is revenue driven most B2B companies have also increased their spending for SEM thereby making SEM a high priority activity for Lead management .

One of the most successful ways to drive website traffic has surely been advertisements on the LinkedIn platform. LinkedIn is a network of professionals. It is also the right podium to reach targeted professional audiences. LinkedIn advertisements contain limited lines of text, a small image or logo while the cost to the advertiser is directly proportional to the number of ad impressions or ad clicks.

Highlights of LinkedIn Ads
• LinkedIn marketers can narrow their reach based on geographical location of the LinkedIn member, company, job title, gender, groups and age parameters.
• Since members exhibit their INTENT by joining LinkedIn Groups it enables marketers to create targeted outreach programs.
• Ads will be displayed to LinkedIn members who meet your targeting criteria. So, a LinkedIn ad will contain an advertisement that will be displayed to members who meet the targeting criteria.
• Targeting an advertisement means narrowing the scope of members that are eligible to view the advertisement.
• LinkedIn ads will ideally appear on profile page, home page, inbox, search results page and on group pages.


Highlights of Pay Per Click Advertising
• Pay per Click advertising is an aggressive and responsive online marketing medium to drive quick targeted traffic, build brand & create buzz with high ROI.
• No other online marketing channel can reach a greater audience than the paid channel.
• It is an extremely flexible advertising platform where the advertisers can fine tune the marketing plan as needed.


By using PPC techniques on LinkedIn, companies can expect to remain on the forefront and also effectively market their products.
 
Like this article..? Rate it here:  Votes | Average: 1 out of 5  Votes | Average: 2 out of 5  Votes | Average: 3 out of 5  Votes | Average: 4 out of 5  Votes | Average: 5 out of 5     9 votes, average: 2.78 out of 5    
About Author
   
Articles Stats
  Published Date - August 4 2011
  Total Views - 395
  Total Votes - 9
  Average Rating - 1
  Comments - 0
  Mr. Martin Well
 
Particular Article
 
Author Article
  • How Command Center Furniture Differs From Office Systems Furniture
  • [2013-09-09 ]
    Command and control environments that operate 7/24 require specialized furniture designed for those applications. The command center console, is designed for intensive use, has ergonomic features different from office systems furniture. Read More...
  • My Celebrity Dress: for you perfect dress
  • [2013-08-02 ]
    Searching for your dream dress for prom night? Choose prom dress hire from My Celebrity Dress. Simply head to mycelebritydress.com for designer dress hire. Read More...
  • Choose a Reception Desk from reception desks online for a great first impression
  • [2013-08-02 ]
    Reception Desk by receptiondesksonline.co.uk. Visit their website today if you\\\\\\\'re looking for Reception Desks. Read More...
  • Overview of the Uses and Features of a Gas Booster System
  • [2013-07-14 ]
    Air-driven gas boosters are machines that are used for the oil-free compression of industrial gases, oxygen, and air. On similar lines, a gas booster system is a custom made assembly comprising a single gas booster or multiple gas boosters. Read More...
  • The Basics of Control Room Design
  • [2013-01-29 ]
    A control room is where man and machines interact to meet specific operational goals. For this reason effective control room design is paramount to its success. Read More...
  • Email Marketing Techniques for B2B
  • [2012-07-17 ]
    The different types of content that can be sent through email are newsletters, alerts, help docs, case studies, eBooks, etc. While providing them an opportunity to download and read the content, marke Read More...
  • Marketing Automation Solutions for B2B Marketing
  • [2012-06-23 ]
    B2B lead generation can be effectively leveraged with the help of intelligent marketing automation services. Marketing automation solutions and services provide the following benefits to B2B marketers Read More...
  • Importance of Marketing Automation in B2B Social Media Marketing
  • [2012-05-10 ]
    Social media marketing involves activities such as creating buzz in online social forums. So the primary purpose is buzz generation by replicating messages in different social mediums. In social media Read More...
  • Tax Increase for Companies Doing Business in China
  • [2011-11-16 ]
    Many international companies having operations in China are bound to be hit by the two new surtaxes that will affect their tax filings starting in January 2011. Read More...
  • Building a Constructive Relationship with Customers
  • [2011-10-31 ]
    Every customer wants personalized service. They want to be heard and want their feedbacks to be taken seriously Read More...
  • Bridging Sales & Marketing for Effective Lead Generation
  • [2011-10-31 ]
    In lead generation it is important to define what constitutes a lead and have an agreement between Sales and Marketing. Read More...
  • Optimizing the Customer Experience with a Robust Knowledge Base
  • [2011-10-25 ]
    Knowledge management is not merely a technology implementation. It provides the answers to questions and provides guidance on resolving issues as quickly as possible. Read More...
  • What’s in it for B2B Marketers..
  • [2011-09-01 ]
    One of the most important things for a B2B marketer to consider during the lead generation software is the prospect’s title. Read More...
  • Top 3 Website Must Do’s for Effective Lead Generation..........
  • [2011-08-04 ]
    A user friendly and dialog based layout is sure to catch the prospect’s attention. So, website layout should be kept simple and straightforward because prospects do not linger on sites that confuse th Read More...
  • Reverse Supply Chain – Bring Down Your Operation Cost with Reverse Supply Chain.....
  • [2011-08-04 ]
    An efficient reverse supply chain always accrues positive benefits to organizations that are following it. Read More...
     
     
      Submit Articles - Free Articles - Online Articles Submission  
      WebZine Articles (webzinearticles.com) is a registered trademark. All Rights Reserved. 2012