advertise your website Login Registration
 
 
 
Submission Guidelines Recent Approved Articles Featured Articles
Submit Free Article
Home About Us Advertising GuideLines Do's & Don't T & C FAQ Contact us
  Home Automotive Articles Cars Articles
 
HostJinni Promotions
Articles Category
Arts & Entertainment
Automotive
Business
Cancer
Careers
Communications
Computers & Technology
Finance
Food & Drink
Gaming
Health & Fitness
Home & Family
Home Based Business
Home Improvement
Insurance
Just for Women
Kids & Teens
Legal
News & Society
Online Business
Online Tickets
Pets
Real Estate
Reference and Education
Relationships
Self Improvement
Shopping
Sports & Recreation
Travel & Tourism
Writing
  Member Area
Author Login
Free Registration
Authors From Country
 
  Helpful Topics
How to Write Articles
Free Early Approval Tips
Why Article Submission
 
  Best of Webzine
Leader Board
Most Viewed Articles
Top Rated Articles
Archive
  WebZine Status
Total Articles -25430
Registered Authors - 4565
Featured Articles - 340
Articles added this
month - 0
 

Honda Amaze Penetrates Through Untouched Markets

    -    
Honda came out with an amazing solution for Indian market through the launch of entry-level sedan, the Amaze. This solution, purely Indian in all its characteristics, surprised rivals through a jaw-dropping price tag while the mileage of its diesel engine electrified the market. Amaze soon became talk-of-the-town for these two astonishing factors. Even before the launch the dealerships were flooded with bookings and demand management proved to be a major challenge for Honda. There were more tests for the company with the launch of EcoSport which happened in June, 2013. Automobile critiques expected that the EcoSport would take away limelight of Amaze. One month past the launch of this compact SUV and sales numbers show that both EcoSport and Amaze have done an outstanding job for their companies.

Honda has managed to sell 6,515 units of the entry-level sedan during July, 2013. In a market where most of its rivals are witnessing decline in sales volumes, Amaze has seen a growth of more than 31 percent when compared to its sales in June. Owing to the quality of products and the trust Honda has earned in India, the car is expected to continue its successful run in future.

Honda has always stood as a symbol of long-life and sophistication in Indian market. Having this brand image, the company was not quite successful in penetrating the market to great extent to take away the hot-cake. The Japanese auto major took its time to set the price right and to directly target the basic needs Indian consumer. Indians have always demanded for practical and fuel efficient cars and this time Honda managed to give them just that at the right price.

With pricing and mileage in place, it was not very difficult for Honda to threaten the market leader Maruti Suzuki Swift DZire. But with a shift in phase in Indian auto space there have been newer competitors for the sedan. The compact SUV – Ford EcoSport, with its stunning design and functionality, has mesmerised the audience. It carries three different types of engines and is available in multiple variants. Although the car looks simply superb, the mileage claimed by 1.5L diesel motor of EcoSport is lesser than that of Amaze. Honda’s diesel car beats the compact SUV in terms of power as well.

Another area of advantage for Honda over Ford is with the waiting period. Although there are three different engines in the options list for EcoSport, apart from one or two diesel variants most other cars have a waiting period of more than 8 months to 1 year. With such long waiting periods there are possibilities of dealerships losing customers. Although the production capacity of Honda is less the Amaze has a waiting period of around 2 months. The company has plans to ramp up production of this sedan which in future may shorten this period.

Amaze, basically targeted at growing markets like India, has been built to reach a different category of consumers when compared to other sedans from Honda like City and Civic. With an aim to penetrate through untouched markets, Honda has plans to expand its dealership network majorly in tier-II and tier-III cities. The company believes that about two third of sales of Amaze will be from these regions in future.
 
Like this article..? Rate it here:  Votes | Average: 1 out of 5  Votes | Average: 2 out of 5  Votes | Average: 3 out of 5  Votes | Average: 4 out of 5  Votes | Average: 5 out of 5     4 votes, average: 2 out of 5    
About Author
   
Articles Stats
  Published Date - September 9 2013
  Total Views - 167
  Total Votes - 4
  Average Rating - 1
  Comments - 0
  Mrs. Naisha Sharma
Honda Amaze review has played a great role in earning trust among customers in the market. Honda Amaze, the car that tops the sales chart of Japanese car maker is having a successful run in Indian market.
 
Particular Article
 
Author Article
  • Volkswagen Hatchback The Cross Polo
  • [2013-10-03 ]
    Volkswagen Cross Polo, one of the global offering from the German car maker is recognised as a crossover between SUV and hatchback. Read More...
  • Choosing Right Fuel for Your Car
  • [2013-10-03 ]
    Some people use higher grade fuel in their cars for higher performance and some use lower grade fuel to cut fuel costs. Well, both are problematic, say industry experts. Read More...
  • Buying Winter Tires for Your Mazda
  • [2013-10-03 ]
    If you live within the \'snow belt\' such as in New York, the benefits of using specific winter tires far outweigh the difficulties of trying to drive without them. By talking to your nearby Mazda deale Read More...
  • Modernizing the All-time Gem Wagon R to Maruti Suzuki Stingray
  • [2013-10-03 ]
    Maruti Suzuki has pioneered the art of making small cars to Indian consumers and it has proved this fact once again with the launch of its modern looking small car the Stingray. Read More...
  • Diesel Cars Coming to Prominence in India
  • [2013-10-03 ]
    Diesel cars were limited to higher-end of automobile market long ago, where the bulky engines were loaded over SUVs and large sedans. Read More...
  • Financing for Used Cars Purchasing
  • [2013-10-03 ]
    There are many lenders out there that offer non-traditional auto loans and other types of loans that can be used for the purchase of used cars. You will be able to get a higher loan amount. Read More...
  • Most Liked Sedan Cars of India
  • [2013-09-20 ]
    With the sedan club getting bigger and better, thanks to the evolving trends in technology, performance and comfort, Indian buyers are rather spoilt for choice now. Read More...
  • Maruti Ertiga An MPV with Modern Design Language
  • [2013-09-20 ]
    After investing about Rs. 400 crore in the development of a new MPV, which is based on Swift platform, Maruti Suzuki was successful in bringing out the Ertiga. Read More...
  • Instead of New One by Buy Certified Used Car
  • [2013-09-20 ]
    Pre owned used cars used to be for cars and trucks, but other types of vehicles such as boats and motorcycles, starting to come around to create your own version of the programs used cars. Read More...
  • Signs and Symptoms of Spark Plug Failure
  • [2013-09-20 ]
    The spark plugs are the most important part of a car to start up the engine. They conduct high tension electricity and ignite air/fuel (A/F) mixture to start the vehicle. Read More...
  • Fuel Delivery System - Maintenance Tips
  • [2013-09-20 ]
    Fuel delivery system (FDS) is an important unit of your car\\\\\\\'s engine. The main components of FDS are the fuel tank, the injection pump assembly and injectors, the fuel transfer pump Read More...
  • Ford EcoSport Raises Hopes in Sluggish Market
  • [2013-09-09 ]
    After long wait, Ford finally rolled out its most hyped compact SUV EcoSport in June, 2013. Read More...
  • How to Prepare to Buy a New Vehicle: Research
  • [2013-09-09 ]
    If you are looking to buy a new car, there are many things you need to do to guarantee you are getting a fair price for your new vehicle. Read More...
  • Honda Amaze Penetrates Through Untouched Markets
  • [2013-09-09 ]
    Although the launch of Ford EcoSport has stolen attention from Amaze, because of Honda’s brand image and the efficiency of the sedan it is continuing to sell in large numbers in Indian market. Read More...
  • How to Make the Most of Your Dealership’s Facebook Page
  • [2013-09-09 ]
    Chances are your dealership has a Facebook page. If you don’t, now is the time to begin your journey on the world\\\\\\\'s most popular social network. Read More...
     
     
      Submit Articles - Free Articles - Online Articles Submission  
      WebZine Articles (webzinearticles.com) is a registered trademark. All Rights Reserved. 2012