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Ford EcoSport Raises Hopes In Sluggish Market

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After long wait, Ford finally rolled out its most hyped compact SUV EcoSport in June, 2013. Owing to its outstanding looks, great build quality, performance and not to forget the highly competitive price tag, this new kid from Ford has brought in a wave of hope amidst tough market conditions in the country. While the market is going through a downward phase in sales of most cars, EcoSport has managed to hike the overall sales of Ford as compared to sales output of previous months. In a highly competitive market like India, EcoSport is directly taking on the French car - Renault Duster. Not only has the compact SUV received glorious opening by registering 30,000 bookings within first three weeks of its launch, the car has also overtaken other SUVs in the market to become one of the highest selling cars during the month of July, 2013. With sales of more than 4500 units, the car has started off well, beating popular models like Renault Duster and Mahindra XUV500 in sales.

Within first two weeks of the launch Ford had recalled about 972 EcoSport vehicles for checking out potential issues with the Glow Plug Module. This unit is responsible for heating the combustion chamber in a diesel engine. Although industry experts felt that this recall may affect sales of the vehicle on short run, the sales output for the month of July, 2013 seems to have erased this opinion. Ford EcoSport has managed to bag sales of 4,715 units while its closest competitor Duster received sales of 3089 units. Being a 5-seater compact SUV, EcoSport is available in much attractive price tag as compared to Renault car. This may have directly influenced the sales of Duster which has been declining in last few months.

Available in both petrol and diesel engine options Ford EcoSport comes out in 10 different variants. It is the build quality and fit and finish which give the car its remarkable stance. The vibrant colour shades of Ford EcoSport in India uplift its personality by giving it a stunning on-road presence. Although the starting price for this compact SUV is Rs. 5.59 lakh (ex-showroom price for 1.5P Ambiente MT) the top-end Ford EcoSport price goes up to Rs. 8.99 lakh for the 1.5D Titanium (O) MT diesel model. This price range is comparable to the prices of entry-level sedans in Indian market. With its executive styling this compact SUV can also be a potential competitor to low priced sedans from Honda, Chevrolet and market leader Maruti Suzuki.

With number of enquiries overflowing at Ford dealerships and showrooms packed with customers who are willing to test drive this amazing compact SUV, its future looks to be bright considering the present day scenario. The initial customer feedback and user based Ford EcoSport review will play vital roles for this automobile and also the marque which has high hopes on its future sales. Meanwhile with increase in demand for this compact SUV, the company has plans to increase production of Ford EcoSport to reduce waiting period. Currently the 1.5D Ambiente MT variant of this SUV has a waiting period of 2-3 months in the IT capital Bengaluru. The variants with EcoBoost engine have longer waiting periods of about 10-12 months. Ford is also concentrating on exporting this compact SUV to other major markets like Nepal and South Africa.
 
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  Published Date - September 9 2013
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  Mrs. Naisha Sharma
Ford EcoSport review has played a great role in earning trust among customers in the market. Weeks past the launch and Ford EcoSport has made wonders in Indian market. Its competitive price tag and wonderful design have made it the talk of the town.
 
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