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Ford EcoSport- Blurred The Lines Between Segments

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The launching of Ford EcoSport - a compact SUV and was at display in 2012 Delhi Auto Expo has been manufactured to change the scenario of Indian market for the car maker. The company publicized that the car has been manufactured to kick start a new era for Ford in Indian market. Auto maker this time has developed the car specifically for Indian car lovers.

Though Ford is seeing the EcoSport as a potential game changer as an entry- level Sedan, according to automobile critics the car is capable of erasing the dissimilarities between SUV, premium hatchback and Sedan cars in India. The crucial factor of the adaptability of the car to the lives of urban population is its design as well as strategic pricing. Taking all the qualities, this sub- 4m vehicle will be capable of charging up of the current scenario of the market of downward trends for the past few months. Though Ford EcoSport is a compact SUV, it does not support much aggression, however it does symbolise muscularity purely through form as well as proportions. Other than this, the vehicle is as graceful and elegant as any other entry- level Sedan in Indian market.

This entry level Sedan will compete with the hottest contenders of base Sedan segment, Honda Amaze and Maruti Suzuki Swift Dzire from the arena which will be completely new to these models. The obvious advantage over Amaze and Swift Dzire is that it is standing taller than the Sedan that has an engine which is far more powerful than the other of this model. However in terms of fuel economy Amaze and Swift Dzire gains upper hand over EcoSport as they gives better mileage than Ford. EcoSport has been launched with the starting price figure of Rs 6 lakh. Though this compact SUV has an attractive exterior as well as interiors but it is its equipment and performance that distinguishes its quality from other competitors.

With its rich equipment base, such as EcoBoost engine which is 1.0L in cubic volume which gives 123.3 bhp, ESP as well as Traction Control and 6- power speed PowerShift Transmission, Ford EcoSport simply outclasses all other competitors. Dissimilar to Ertiga and Bolero, EcoSport has been designed to accommodate 5 people. Other than the technical comparison, in terms of look, EcoSport is much better looking model comparing to other models in the same price range. The entry of EcoSport in the market has faded away the differences between SUV/MUV, premium hatchbacks and Sedan segment in Indian automobile market. EcoSport has always relied on a costly car making in market whereas its competitors have always earned trust for efficiency and reliability in Indian car market.
 
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  Published Date - July 23 2013
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  Mr. Hasibkhabir
Read the full review of Maruti Ertiga CNG including its competitors Ford Figo. Visit maruticarsindia.in to sell or buy a car and you can also book the car online to service your car in India.
 
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