Login Registration
 
 
 
Submission Guidelines Recent Approved Articles Featured Articles
Submit Free Article
Home About Us Advertising GuideLines Do's & Don't T & C FAQ Contact us
  Home Writing Articles
 
HostJinni Promotions
Articles Category
Arts & Entertainment
Automotive
Business
Cancer
Careers
Communications
Computers & Technology
Finance
Food & Drink
Gaming
Health & Fitness
Home & Family
Home Based Business
Home Improvement
Insurance
Just for Women
Kids & Teens
Legal
News & Society
Online Business
Online Tickets
Pets
Real Estate
Reference and Education
Relationships
Self Improvement
Shopping
Sports & Recreation
Travel & Tourism
Writing
  Member Area
Author Login
Free Registration
Authors From Country
 
  Helpful Topics
How to Write Articles
Free Early Approval Tips
Why Article Submission
 
  Best of Webzine
Leader Board
Most Viewed Articles
Top Rated Articles
Archive
  WebZine Status
Total Articles -17085
Registered Authors - 2899
Featured Articles - 340
Articles added this
month - 302
 

A Newsletter Publishers Main Task - Packaging Value Content

    -    

The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience.
This might sound quick and easy, but it is not.

Publishing a quality newsletter is more than just cutting and pasting quality content into your newsletter. A quality newsletter is more than just the sum of its parts. The more the different sections in a newsletter support each other, the more benefits subscribers can get from it.

A quality newsletter makes sense out of the Internet chaos. A good newsletter editor understands the Internet big picture and is able to pick out relevant information which is packaged into one newsletter issue in a way that makes sense for its readers. A poor quality newsletter is easily produced in less than 15 minutes of cutting and pasting quality content text. One issue of a good quality newsletter takes one day to produce - it might also select from the same content pool as the poor quality newsletter - but it takes more time in selecting the right combination of available free content for each issue.

Extremely high quality content, randomly aggregated into a newsletter makes a poor quality newsletter. Somewhat lower quality content, expertly packaged and organized makes a high quality newsletter. Your editorial note (that introduces each newsletter issue), shows how much understanding and effort you put into this critically important step.

Publishing a quality newsletter is a creative process. It does not involve following three easy steps. Good editors will find this article packed with value, others will consider this article as utterly useless.


Quality newsletters get edited by the most senior, experienced people in an organization, not on a rotational basis by anyone with some free time on their hands.  The following are some concepts that help a good newsletter editor in his or her task:



Integration: combine the value content of several experts in their fields into one newsletter issue. Each of these experts can only contribute expertise on their topics. However, when these standalone expert contributions are combined into one newsletter issue, all their contributions grow in value because it is part of a larger solution. Your newsletter subscribers can possibly get all your newsletter content easily elsewhere, but come to you because of the way you package and present it to them.

Position: by publishing a newsletter, you position yourself as the central point where they go to get quality Internet content, nicely packaged to address their exact needs.

Team: your newsletter will be more valuable if its content is produced by a team of people. This team of people consists of: guest article authors, contributors of tips, subscribers that provide questions and software products authors that ask you to review their software.

Benefits: your newsletter is only about providing benefits to its subscribers. The more value content you have the more benefits your subscribers get from you. Value content like: feature articles, guest articles, questions and answers, link to value resources, product reviews, your editorial comments, tips.

To summarize: you, as newsletter editor and publisher, use your newsletter to combine the content of your team of contributors into a logically-arranged, benefit-rich newsletter for your subscribers.

Your newsletter is benefit-rich when it is packed with useful, practical content that is directly relevant to the needs of your readers.

A newsletter is not benefit-rich only if it contains detailed, step-by-step articles.
A newsletter that helps its readers understand the bigger-picture meanings and implications of the Internet on a more philosophical level also has benefits. Such a newsletter should focus on educating its readership on how to apply their insight practically and on a daily basis to their business.

A newsletter that focus exclusively on step-by-step articles makes its readers works harder.  Newsletters that focus exclusively on philosophical, Internet bigger-picture visions make its readers think harder.  In my opinion, a combination of these approaches is best. Such a combination will make your readers work hard - smarter.  There are two main (opposite) approaches to packaging a quality content newsletter:  Your write all the content yourself ... very time-consuming. You select and package content created by others ... the more practical and realistic approach.  Most editors choose a middle road where they contribute some original content and get the remainder of their content from other contributors.

 
Like this article..? Rate it here:  Votes | Average: 1 out of 5  Votes | Average: 2 out of 5  Votes | Average: 3 out of 5  Votes | Average: 4 out of 5  Votes | Average: 5 out of 5     8 votes, average: 1.13 out of 5    
About Author
   
Articles Stats
  Published Date - February 29 2008
  Total Views - 571
  Total Votes - 8
  Average Rating - 1
  Comments - 0
  Mr. Davinder Rawat
For More Free Resources visit www.onlinepublishingsite.com
 
Particular Article
 
Author Article
  • The Style of Your Essay is Your Signature
  • [2009-02-16 ]
    A writer may adopt any style for essay writing and that’s why writers are each known for their unique approach. For serious essay writing, a writer follows a particular style for example if the write Read More...
  • Writing a Business Plan
  • [2008-09-05 ]
    When it comes to writing a business plan you need to remember that it should focus on four separate elements of your business: description, marketing, finances and management. These will be the main f Read More...
  • Writing as a Gift
  • [2008-04-01 ]
    What am I supposed to give Anthony as a wedding gift? I asked Kristin, my bridesmaid and person-who-was-married. Read More...
  • Documenting Everything - Your Journal is Your Logbook
  • [2008-03-31 ]
    Sailors had it for years. Great explorers had it as well. If you go on an expedition to an ancient Aztec mound, more than likely the archaeologist will have one too - so, why shouldn\'t you own one? Read More...
  • Does Your Plot Suit Your Characters And Vice Versa
  • [2008-03-29 ]
    Creative Writing Tips – When an idea comes to us for a short story, we either think of a story line first or a character first. Read More...
  • Does Each Element of Your Story Further The Theme
  • [2008-03-29 ]
    Whichever theme you choose, all the elements, which make up your story, dialogue, conflict, scenes, etc should be written with the theme in mind. Read More...
  • SEO Article Writing 101
  • [2008-03-29 ]
    SEO writing is very different from content writing, article writing, and news writing. The problem with SEO writing is that your thoughts might come in buckets….a splash here and a splash there. Read More...
  • Does Your Story Have A Theme
  • [2008-03-28 ]
    A theme is a one-line explanation of your story.. Every story should have one because our stories are about something. Read More...
  • Essay Reveals a Writer in You
  • [2008-03-24 ]
    During your study at college, many eyes will evaluate your essay, many heads will be thinking about its content. And your aim is not to disappoint them, not to hand in just another ordinary essay. The Read More...
  • Publish Anything - The Saga of a PublishAmerica Author
  • [2008-03-02 ]
    My story is that an author who'd done online writing for such dot gone as Theme stream, Written By Me, and The Vines, someone trying hard to have fiction, poetry and nonfiction in print for real, reco Read More...
  • 5 Easy Steps To Writing Your Appealing Letter
  • [2008-03-02 ]
    You must write a hypnotic persuasion letter to help you achieve all your goals! Get the boss to give you a raise, induce that beautiful blue-eyed girl to be your lover and persuade your mother to buy Read More...
  • A Newsletter Publishers Main Task - Packaging Value Content
  • [2008-02-29 ]
    The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience. Read More...
  • Writing A Business Plan What Makes A Good One
  • [2008-02-14 ]
    Writing a business plan can be a lot of hard work or it can be great fun. An effective plan can help your company to greatness. A poor one can lead you out of business. No plan is like asking to fail Read More...
  • How does article marketing helps your business
  • [2008-01-16 ]
    If you are not aware of the article marketing process or how does article help you in your business.. read on. Read More...
     
     
      Submit Your Articles - Submit Quality Articles - Quality Articles Submission  
      WebZine Articles (webzinearticles.com) is a registered trademark. All Rights Reserved. 2011